Westfield Mall, a top-tier retail shopping mall chain, invested millions in a network of smart technology in the form of larger than life, interactive smart screens to be placed throughout each of their 27 locations across the country. At the time of this assignment, the screens were not yet installed.

The assignment was to do a simple, inexpensive video (without having access to the screens on site) to communicate the excitement of the expanded advertising reach this innovative smart screen network would provide for brands in their malls.  Thousands of consumers walking in malls would pass these screens and interact with them daily. The screens also could collect data on shoppers in the mall and curate messaging to them as they pass by as well as interact with them. The video we created was used as a sales tool for media buyers to motivate them to invest in this exciting network of screen technology as part of their advertising media buy.

CD/CW: Paula Dombrow, CD/AD: Marta Ibarrondo, Agency: Two Goats

Westfield Mall :60 TV