Walgreens was in the midst of overhauling its physical retail stores and adding new wellness and lifestyle services and products. In this pitch we were asked to re-brand Walgreens as a wellness and lifestyle destination moving them beyond their drug store image. The truth is wellness is beyond medicine or our physical bodies, it encompasses everything that gives us a sense of well being. We came up with the idea that you can find all things that make you feel well at Walgreens, even in the parking lot. The campaign: “All is well here.”
CW: Paula Dombrow, AD: Leo Savage, Agency: Oberland for DDB Chicago
IPAD APP
In this anthropological app a person’s entire life is represented by the products they use each year that make them feel well. Products flow seamlessly from one year to the next, starting with baby products like diapers and ending with…well, probably diapers. The app curates and features all the products Walgreens carries based on the viewer’s age and gender. The viewer can tap any product along the way and get its price and details so the app also doubles as an interactive ad.
IN STORE + BANNER ADS
