Gold Bond is a skincare brand that’s been around for over 100 years. Terri and Sandy had just won the account and called me (freelance) to come up with a new campaign to help them relaunch the brand during the upcoming 2020 Olympics. Several teams were on the same task.

The campaign my freelance partner and I created was the one the client bought. The line: Champion Your Skin. It was February 2020 when the pandemic was upon us just before everything shut down. 

The 2020 Olympics were canceled, but the campaign lived on redone by the agency for a general launch. The line I wrote appeared everywhere from broadcast TV to social media. The CD credits below are for the original campaign (not shown here).

CW: Paula Dombrow,  AD: Robert Dufour,   Agency: Terri & Sandy 

GOLD BOND TV