My company, Truth Beauty Now, was hired to re-brand and re-launch Yarok, a food-grade, essential-oil-infused, sustainable hair care line with an unknown Israeli name. We named each product, “Feed Your_____ “ i.e. Feed Your Volume, Feed Your Roots, Feed Your Do, etc. This enabled us to add new SKUs to the line while retaining a trademarked concept in the name.  

We wrote a new tagline, modernized the logo, and designed packaging using sustainable labeling. We helped name the Chelsea salon “Yarok Beauty Kitchen”. Our branding was incorporated into the salon's interior, physically and in the form of treatments. At Yarok Beauty Kitchen you can literally order FOOD FOR YOUR HEAD in the form of treatments made with fresh organic fruits, veggies, nut butter, and responsibly sourced plant oils. And its GOOD FOR THE EARTH as all products are responsibly harvested and created.

We introduced Yarok, which uses only ingredients made from plants in its formulas, to an organization committed to protecting the most important collection of plants on earth - the Amazon Rainforest. Yarok donates 3% of its annual revenue to pachamamaalliance.org., and we leveraged this story on the packaging and throughout communications.

When we began the rebranding project, Yarok was only carried in local select salons. Since rebranding, Yarok has seen a 400% growth and is now sold in 22 countries and by 120 retailers worldwide. .

CD/CW: Paula Dombrow, Designers: Eric Collins, Joey Ellis, Larry Pipitone, Designer (brochure): Ethan Ross Agency: Truth Beauty Now

PRODUCT NAMES + PACKAGE DESIGN

Named each product, wrote package copy, designed new packaging, produced sustainable labels.

BROCHURE

To see entire brochure, click VIEW BROCHURE PDF button. (We printed on 100% post-consumer, recycled paper, environmentally certified up the wazoo.

SALON

Yarok Beauty Kitchen branded interior.