Before little girls have breasts they obsess over them, checking them every day for any change. Unlike grown women, who tend to forget about checking them.

This became the idea of this PSA which an AD/Director friend and I did as a passion project. We “sold” the concept to the non-profit SHARE (Self Help for Women with Breast and Ovarian Cancer) and they ran this PSA for a long time on late-night cable TV.

It won a NY Emmy for Best PSA.  (Shot in 16mm. Produced on a shoestring with Deb’s own money and a few favors I called in.) Also, thanks to Ellen Tracy for donating the Columbus Avenue store for this shoot.

CW/Producer: Paula Dombrow, Director/Producer: Deb Lucke

 SHARE COMMERCIAL :60 TV