My company, Truth Beauty Now, was hired to re-brand and re-launch Yarok, a food-grade, essential-oil-infused, sustainable hair care line with an unknown Israeli name. We named each product, “Feed Your_____ “ i.e. Feed Your Volume, Feed Your Roots, Feed Your Do, etc. This enabled us to add new skus to the line while retaining a trademarked concept in the name.  

We wrote a new tag line, modernized the logo and designed packaging using sustainable labeling. We helped name the Chelsea salon “Yarok Beauty Kitchen”. Our branding was incorporated into the salon interior, physically and in the form of treatments. At Yarok Beauty Kitchen you can literally order FOOD FOR YOUR HEAD in the form of treatments made with fresh organic fruits, veggies, nut butters and responsibly sourced plant oils.

We introduced Yarok, which uses only ingredients made from plants in its formulas, to an organization committed to protecting the most important collection of plants on earth - the Amazon Rainforest. Yarok donates 3% of its annual revenue to the pachamamaalliance.org., and we leverage this story on the packaging and throughout communications.

When we began the re-branding project, Yarok was only carried in local select salons. Since re-branding, Yarok has seen a 400% growth and is now sold in 22 countries and by 120 retailers worldwide. Truth Beauty Now continues to work with Yarok to help grow the brand.

CD/CW: Paula Dombrow   
Designers (branding): Eric Collins, Joey Ellis, Larry Pipitone
Designer (brochure): Ethan Ross
Agency: Truth Beauty Now

PRODUCT NAMES + PACKAGE DESIGN

Named each product, wrote package copy, designed new packaging, produced sustainable labels.

BROCHURE

To see entire brochure, click VIEW BROCHURE PDF button. (We printed on 100% post-consumer, recycled paper, environmentally certified up the wazoo.

SALON

Yarok Beauty Kitchen branded interior.