R/GA hired us to do an on-line ad campaign to help Génefique raise money for St. Jude Children’s Research Hospital. They call it their “Genes Day” event. Génefique is an anti-aging formula that visibly brightens skin in 7 days time.
CW: Paula Dombrow, AD: Florence Buchanan, Agency: R/GA
ON-LINE AD
SOCIAL MEDIA POSTINGS
POST-EVENT THANK YOU E-MAIL
BRIGHT EXPERT ON-LINE TARGETED CAMPAIGN
We were hired to come up with a simple integrated digital banner idea for Bright Expert, a skin brightening product that helps minimize the look of brown spots. Challenge: the product takes 28 days to see results.
We came up with the idea of a countdown and customized on-line ads to run on targeted sites women visit when they are preparing for a big event coming up in a few weeks. The events act as catalysts to drive trial.
CW: Paula Dombrow, AD: Florence Buchanan, Agency: R/GA