R/GA hired us to do an on-line ad campaign to help Génefique raise money for St. Jude Children’s Research Hospital. They call it their “Genes Day” event. Génefique is an anti-aging formula that visibly brightens skin in 7 days time. 

CW: Paula Dombrow, AD: Florence Buchanan, Agency: R/GA

ON-LINE AD

POST-EVENT THANK YOU E-MAIL

BRIGHT EXPERT ON-LINE TARGETED CAMPAIGN

We were hired to come up with a simple integrated digital banner idea for Bright Expert, a skin brightening product that helps minimize the look of brown spots.  Challenge: the product takes 28 days to see results. 

We came up with the idea of a countdown and customized on-line ads to run on targeted sites women visit when they are preparing for a big event coming up in a few weeks. The events act as catalysts to drive trial.

CW: Paula Dombrow, AD: Florence Buchanan, Agency: R/GA