Gilead is the one big pharma company that has been at the forefront of HIV from the beginning, creating innovative breakthrough medical treatments, as well as supporting HCP, HIV patients and the LGBTQ community at large around the multi-faceted issues that are part of HIV.
The assignment was to give Gilead a human side in the form of a high-level rebranding campaign idea. Our concept, “Stronger together,” worked well across for all stakeholders: patients, HCPs, the LGBTQ community and the brand itself.
CW: Paula Dombrow, AD: Jacqueline Leak, Agency: Strikeforce
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