Alcon is one of the biggest eye care companies in the world. They make a portfolio of IOLs (cataract lenses), and they wanted an image campaign geared toward HCPs (cataract surgeons) that took the high ground. One they could use to grab attention and differentiate their IOL portfolio at trade shows. 

They chose the campaign, “See things differently”, set against epic landscapes featuring a person small in scale within each vista taking it all in. The headline line helped communicate Alcon’s innovative vision while the imagery conveyed the great distance vision and pristine 360 clarity these lenses make possible for cataract patients.

CD/CW: Paula Dombrow , CD/AD: Robert Dufour, AGENCY: Strikeforce