Contrave is a prescription drug that helps people struggling with weight loss to turn off the parts of their brain that signal hunger and cravings.

The assignment was to create unbranded social media campaign concepts which educated people that being unsuccessful at weight loss is not their fault. It’s their “brain’s fault.”  One idea, “Tame the Brain,” showed an illustration of a brain eating up everything in sight. Another idea, “Hungry for Control,” was based on a key insight on the brief that people who suffer with weight loss feel they have no control. Everywhere you look you are reminded of food. The concepts were given to Y&R’s digital division to develop and deploy.

CD/CW: Paula Dombrow, CD/AD: Lisa Selwitz, Agency: VMLY&R

“TAME THE BRAIN” UNBRANDED SOCIAL MEDIA CAMPAIGN

MICROSITE WEB PAGE

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FACEBOOK ADS

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PINTEREST ADS

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FACEBOOK LIVE ADS

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“HUNGRY FOR CONTROL” UNBRANDED SOCIAL MEDIA CAMPAIGN

MICROSITE WEB PAGE

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FACEBOOK & INSTAGRAM ADS

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