Revlon launched a new line of bright-colored lip creams they named “Absolutely Fabulous”. Yes, like the British TV show from way back when. Go figure.
We were hired to work on the pitch. The agency won the business with our idea that women make the world more colorful. We were kept on to produce the campaign.
I suggested Debbie Harry for the TV AVO. I got to meet her and record her. She was beyond kind and patient for a rockstar diva. The client thought she sounded too old. Go figure.
CW: Paula Dombrow, AD Susan Griak, Director: Pam Thomas, Photographer: Kenneth Willardt, Agency: Kirshenbaum Bond
BRAND LAUNCH TV
Two consecutive spreads ran for launch in beauty books.
