Harvoni was the first and only cure for Hep C when it was introduced to the market.

This was great news for people who had been living with HEP C for years carrying around a burden of shame, guilt, and uncertainty about their health. 

The assignment was to do the next two commercials after the launch spot which had run its course. Research showed that while many people asked their doctor for Harvoni when the first commercial launched, there were still people with HEP C out there who were resistant for whatever reason to ask their doctor about it. The charge was to strike an emotional chord with HEP C patients while convincing them that there is an easy and safe cure for their disease that’s 99% effective. 

We created two commercials developing the boards for testing, and the agency produced them.

CW: Paula Dombrow, AD: Susanne Frenk, Agency: Strikeforce

HARVONI “LET GO” :60 TV

HARVONI “I AM READY” :60 TV