Escada created a line of lower cost, everyday wear called Apriori. It had no name recognition with retailers or consumers. They wanted to get attention and get into retailers' stores and women's closets. With tongue firmly planted in cheek, we created a series of ads that suggested the entire world of all every day products were ripping off Apriori designs. Even Slinky.
CW: Paula Dombrow, AD: Ellen Steinberg, Photographers: Inez Van Lamsweerde & Vinoodh Matadin, Agency: Weiss, Whitten, Carroll, Stagliano
Headline: The creators of Apriori clothing were pleasantly surprised to discover other companies using their designs in a similar fashion.
Headline: The creators of Apriori clothing would like to congratulate another designer whose work is on the cutting edge.
Headline: The creators of Apriori clothing take pride in the fact that other companies have been turned on by their designs.
Headline: The creators of Apriori clothing are quite flattered over the extent to which others are imitating their designs.