DAXXIFY® is a botulinum toxin owned by Revance Aesthetics. Powered by a unique peptide formulation, it’s an innovation in the category lasting nearly twice as long as conventional neuromodulators. Priced higher than BOTOX®, the brand has positioned itself as a luxury aesthetic. Patients pay a premium to get less injections each year.

I was hired as an in-house writer to bring my experience in beauty, luxury, and HCP to the launch. I worked on both sides of the business (aesthetic and therapeutic, HCP and DTC), including helping with positioning for RHA – their line of fillers. Due to strict NDAs, included here are just a few Instagram posts.

CW: Paula Dombrow  Designer: Nellah Byrd  Client: Revance Aesthetics

DAXXIFY INSTAGRAM REELS