My company, Truth Beauty Now, was hired by my friend Kara Bauer, an entrepreneur chef of Cocina Verde, the first and largest gourmet, vegan meal delivery company in Buenos Aires at the time, to brand her company and help launch it.

The challenge: in Argentina beef is king.  There was no budget for high-end appetite appeal photography.  Everything needed to be produced in Spanish and English. We created a complete graphic branding system and applied it to sustainable packaging, the website, table tents, posters, fridge magnets and other giveaways, stationery, biz cards, delivery bags, you name it.

Since the food at Cocina Verde was all homemade and raw we went for a homemade, raw look creating custom wood cuts as imagery, including the logo. We decided to let the raw food speak for itself, literally. The campaign, website, and collateral materials featured talking bilingual fruits and vegetables. 

CD/CW: Paula Dombrow, AD/Illustrator: Ann Lemon, Agency: Truth Beauty Now

LOGO

COLOR PALETTE

WEB DESIGN

BUSINESS CARDS + STATIONERY

COLLATERAL MATERIALS

SUSTAINABLE FOOD PACKAGING

LETTERPRESS POSTER

This poster was displayed at food shows in Buenos Aires. Credit to the AD/Illustrator, Ann Lemon, who found some 50-year-old Argentinian newspapers on eBay. She handmade a bunch of posters, each unique, on a vintage letterpress machine at Lead Graffiti in Delaware. She’s my crafty genius BFF..

FRIDGE MAGNET

(Translation: I stick to your fridge not your hips.)
A fridge magnet giveaway went in delivery bags of new Cocina Verde customers and in Cocina Verde event dinner gala swag bag.